The Brand

Located in the heart of the famous Diamond District, Sara Shala creates jewelry inspired by New York’s tapestry of cultures and lifestyles. Built on appreciation for traditional craftsmanship and high-tech production, Sara Shala Jewelry is an epitome of exquisite elegance. Designed to be passed down for generations, each piece symbolizes timeless femininity and grace.

Combining bold architectural elements and historical influences with delicate yet empowering aesthetic, pieces tell a story. Minimalistic with an emphasis on texture and detail, Sara Shala Jewelry infuses your personal style with effortless confidence.


The Founder

Born in former Yugoslavia, Sara Shala grew up knowing that one day she will make the world a more beautiful place. Having a natural knack for fashion and experimenting with different forms of fashion and design it wasn’t long until Sara realized that her true passion lies in jewelry design. Sara began building a business that would both allow her to apply her innate sense of style and allow to create a line which would speak to big dreamers like herself. Today, Sara Shala designs are worn by Hollywood actresses in the pages of Vogue and magazines alike, recording artists, fashion influencers and many more. Speaking of her success, Sara says that, if anything, it serves a reminder that nothing is impossible.

“I was driven to succeed and I believe in the saying of Paulo Coelho’s “When you want something, all the universe conspires in helping you to achieve it.”

Sara Shala, The Founder of Sara Shala Jewelry  



“I design jewelry with the method of 3D printing, as well as traditional handcrafting techniques. What makes Sara Shala Jewelry so special is that we are able to take the vision from the first sketch to a final polish all under one roof. I love being in control of the process, and make sure each step is handled with careful consideration and meticulous detail. At Sara Shala, we cherish traditional craftsmanship required to make true fine jewelry. This is why we pride ourselves on building lasting relationships with our artisans and suppliers,”

Sara Shala, The Founder of Sara Shala Jewelry

Our Stones

  • Conflict-free Diamonds

    At Sara Shala, we work with ethically-sourced stones certified according to the Kimberley Process (KPCS), an internationally recognized certification system that prevents conflict diamonds from entering legitimate trade.
  • Cultivated Diamonds

    Depending on the clients’ preferences and the unique design of each piece, we also work with cultivated or lab-grown diamonds. Chemically, physically and optically identical to naturally-mined diamonds, each stone is unique, based on the slither it was grown from.
  • Metals

    At Sara Shala, we always strive to execute our designs with the use of the best materials available in the marketplace. From silver and gold-plated pieces to designs in precious sunny-yellow 14k gold or fine platinum, Sara Shala creates jewelry for a lifetime of daily wear.

    “Naturally flawless or uniquely-shaped, I personally hand-pick each gemstone, making sure that Sara Shala Jewelry remains to be widely recognized for its exceptional quality,”

    Sara Shala, The Founder of Sara Shala Jewelry




  • “Working on a custom design is an intimate collaborative experience. It is a great honor to get to translate clients’ ideas into a tangible piece of wearable art, especially since so many of our custom designs are made to become a family heirloom. From the initial sketch to the choice of stones, their size, shape, and cut, as well as the delicate details unique to one’s style, I enjoy working closely with our clients to mark a special occasion in their lives,”

  • Sara Shala, The Founder of Sara Shala Jewelry



“I strongly believe in using my entrepreneurial success as a platform to give back to my community and the causes I believe in. Working with global charitable organizations such as Doctors Without Borders, UN Women, the IRC, St. Jude’s, Make a wish Foundation, to make a difference in people’s life has been an import part of my personal journey. Having a cancer-survivor in my family and going through a financial hardship in the aftermath, I have a first-hand experience of how kindness of strangers can be truly life-altering. Whether I’m helping to fund an educational program or giving books to a local library, helping with relocation, or raising funds for a chemotherapy treatment, I believe in taking action to make the world better,”

Sara Shala

The Founder of Sara Shala Jewelry